Services
Performance Marketing for Real EstateReal Estate CRMReal Estate Landing PageReal Estate Lead Generation AgencyReal Estate Marketing AgencyWhatsApp Automation for Real EstateReal Estate Digital Marketing Agency in India
Your project is generating leads. Why is the site visit calendar empty?
We fix that. We sell your inventory through Meta Ads, Google Ads, and qualifying landing pages, exclusively for builders and developers across India. Measured by cost per booking, not CPL.
Real Campaign Not a Projection
Defence Habitat Tapasihalli North Bangalore · 90 Days
43 Units Sold. 90 Days. Devanahalli. From Zero.
Tapasihalli was an under-discovered corridor. Buyers did not know it existed. Search volume was low. Portals had produced thin results. The project needed its buyer base built from scratch.
01
Four weeks of corridor education.
No lead generation yet. NH44 connectivity, BIAL proximity, Aerospace SEZ. We built an audience of buyers who had not considered Devanahalli but were open to it.
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02
Converting warmed buyers into visits.
Qualifying landing pages with budget + BHK + timeline pre-filter. WhatsApp automation in 90 seconds. CRM scoring to call the hottest leads first.
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"The buyers who came for site visits had been engaged with the project for 4–6 weeks before submitting a form. They were not strangers when they arrived at the site office. That is what changed the booking rate."
Sales Director, Defence Habitat - Tapasihalli Project, Devanahalli
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Before Realtica
Bookings from digital. Corridor unknown to buyers.
What made it work
Corridor education before conversion buyers arrived informed
WhatsApp brochure + floor plan in under 90 seconds
Budget + BHK + timeline pre-filter before phone number
CRM scoring highest-intent buyers called first
43
After 90 Days
Units sold. Full pipeline system.
It's Not a Demand Problem. It's a System Problem.
The market is rarely the issue. The gap between an ad click and a confirmed booking that is where inventory stalls. We build the system that closes that gap.

You're getting enquiriesbut not site visits
Buyers click, fill a form, go quiet. Your team calls. No answer. The lead was real, the system to convert it wasn't. A qualifying page and WhatsApp automation in 90 seconds change this completely.
Qualifying landing page + WhatsApp automation
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Your CPL is good. Bookingsdo not reflect it.
The campaign is optimised for cheap enquiries, not serious buyers. Low CPL means nothing if buyers do not visit. We shift the optimisation target to cost per confirmed booking.
Qualifying landing page + WhatsApp automation
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The Realtica approach
Build the full system.Make project sales predictable. Measure cost per booking.
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Your pipeline depends onportals and brokers
When portals are slow, sales are slow. When brokers are inactive, bookings dry up. You have no owned demand engine that runs regardless of what third parties do.
Owned Meta + Google demand channel
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You do not know which channel produced which booking
Spending across Meta, Google, portals, hoardings. You know the total cost. You don't know which source produced which booking. Every budget decision is a guess.
Qualifying landing page + WhatsApp automation
Real Estate Marketing Services What We Build
Six Systems. One Pipeline. Measured by Booking.
Meta & Google Ads
We sell your inventory through Facebook, Instagram, and Google campaigns built around purchase intent. Every rupee tracked from click to confirmed booking. Not just CPL.
Qualifying Landing Pages
BHK-specific pages that pre-filter buyers by budget, BHK, and timeline before a phone number is collected. Converting at 12–18%. RERA-forward, mobile-first.

WhatsApp Automation
Brochure, floor plan, and booking link in under 90 seconds 24/7 including weekends. 5-stage automated sequence that keeps intent high until a visit is confirmed.
CRM & Lead Intelligence
Every lead enters CRM with campaign source, BHK intent, and WhatsApp engagement score. Hottest buyers surface first. Your sales team calls in the right order.
Retargeting 40% of Bookings
Serious buyers research 5–8 projects before deciding. We keep your inventory visible throughout that window. Warm audiences convert at significantly lower cost per booking.
Booking Attribution Loop
At Month 3, confirmed bookings are uploaded to Meta & Google as offline conversions. The algorithm shifts budget toward buyers who book performance improves automatically.
The Shift That Changes Everything
Every builder we work with stops measuring by CPL after the first month.
Once you see cost per confirmed site visit and cost per booking, CPL becomes an intermediate number, not the goal. That shift changes how an entire campaign is built.
CPL
What most campaigns track. Useful but incomplete. A low CPL with 2% visit rate is a failure.
CPSV
Cost per site visit. The qualifying metric. Shows if leads are actually converting to intent.
CPB
Cost per booking. This is what we report. The metric connected directly to your project revenue and P&L.
Live Campaigns in 10 Days
How We Sell Your Inventory
Realtica does not touch a rupee of your budget until the full system is set up and tested. Every step runs in sequence because each one generates the input required for the next.
01
Days 1–2
Project & Corridor Brief
Your corridor, pricing, competition, and ideal buyer profile mapped completely. We understand your inventory before we build anything around it. No campaign starts without this.
02
Days 2–3
Audience Architecture
Three audience layers built: cold interest + Lookalike, warm retargeting pools, hot conversion audiences. Pixel installed from day one. Lookalike seeded from your best existing buyers.
03
Days 3–7
Landing Page & Creative Build
BHK-specific qualifying page with pre-filter form. Five creative formats matched to four buyer journey stages. A/B variants for top two. All tracking connected and verified.
04
Days 6–8
WhatsApp & CRM Setup
5-stage automated WhatsApp sequence: brochure, floor plan, booking slot in 90 seconds. CRM connected, lead scoring configured, hottest leads surfacing first.
05
Days 9–10
Launch & Live Optimisation
Your inventory goes live across all channels. First 48 hours monitored hourly. Weekly optimisation every Monday, top performers scaled, underperformers replaced.
06
Month 3 onwards
Booking Attribution Loop
Confirmed bookings uploaded to Meta and Google as offline conversions. Algorithms shift budget toward audiences that produce buyers who book. Improves automatically every month.
Live Benchmarks Not Industry Estimates
Different Corridors. Different Campaigns.
Devanahalli and ORR require different buyer messaging, different creative angles, different CPL expectations. These numbers come from live campaigns, not projections.
Corridor
Buyer Profile
Facebook CPL
Google CPL
Visit Rate
North Bangalore
Devanahalli / NH44
Infrastructure + NRI investors. Facebook corridor education works before Google volume builds. Lowest CPL in Bangalore. High visit rate from pre-educated buyers.
₹160–240
per lead
₹240–380
per lead
12–34%
visit rate
East Bangalore
Bellandur / ORR
Senior IT professionals. Per-sqft and amenity comparison buyers. Data-led creative outperforms lifestyle. Highest analytical sophistication in Bangalore.
₹200–320
per lead
₹320–520
per lead
8–16%
visit rate
North Bangalore
Devanahalli / NH44
First-time buyers. RERA and EMI messaging outperforms lifestyle. Budget pre-filter removes 35% mismatches early. Strong RERA-driven market.
₹140–220
per lead
₹180–300
per lead
10–22%
visit rate
North Bangalore
Devanahalli / NH44
Two distinct buyer types, end users and investors. Separate campaigns required. NMIA yield thesis for investors. One campaign for both dilutes both.
₹180–280
per lead
₹200–340
per lead
10–20%
visit rate
North Bangalore
Devanahalli / NH44
IT professionals comparing 4 corridors simultaneously. Employer-proximity is the strongest conversion angle. Pharma sector unique secondary segment.
₹150–250
per lead
₹210–360
per lead
9–18%
visit rate
Why Builders Choose Realtica
Four Things We Do Differently.
01
Real estate only. Not e-commerce, not SaaS.
We work exclusively in Indian real estate. Our benchmarks, corridor knowledge, and CRM setups are built specifically for property nothing adapted from other categories.
02
We report cost per booking, not just CPL.
We are accountable to cost per confirmed site visit and cost per booking the metrics connected to your project P&L. Not just the ad dashboard.
03
WhatsApp in 90 seconds. Not next morning.
A buyer who submits at 9 PM Sunday is at peak intent. We build automation that responds in 90 seconds brochure, floor plan, booking link while interest is highest.
04
Corridor-specific.
Not city-generic.
Not city-generic.
Devanahalli and ORR require different buyer messaging and different CPL expectations. We build corridor-specific systems not one "Bangalore apartments" campaign for all.
Precision Launch Marketing
From Pre-RERA to the Last Unit Sold.
A real estate project has a sequence of marketing moments. Each phase requires a different approach, different creatives, different audiences. Your best margins come before soft launch. Your maximum volume comes during RERA and sustained phases.
Phase 01
Pre-RERA
EOI & Awareness
Build pipeline quietly before approval. Location content, brand introduction, demand registration. Launch RERA with a warm buyer database already in hand.

Phase 02
Soft Launch
Waitlisting & Priority Booking
Monetise warm pipeline from EOI registrations. Early bird offers, floor plan reveals, payment plan content. Start selling before full public launch.
Phase 03
RERA Launch
Full Activation
All channels live Google, Meta, LinkedIn, portals, WhatsApp nurture coordinated simultaneously. Maximum volume, full attribution from day one.
Phase 04
Acceleration Phase
Campaign Scaling & Optimisation
Creative refresh, audience expansion, retargeting activation. Maintain momentum through the full campaign lifecycle.
Phase 05
Final Phase
Inventory Drive + Closure
Clear remaining stock. Urgency generation, specific configuration targeting, channel partner activation. Every unsold unit carries a daily cost.
Cities We Serve
Real Estate Marketing Agency Cities We Serve
Bangalore
Devanahalli · ORR · Whitefield · Sarjapur · Hebbal
Mumbai / Navi Mumbai
Navi Mumbai · Thane · MIDC Nerul · Kharghar
Pune
Kharadi · Hinjewadi · Wakad · Baner · Wagholi
Hyderabad
Gachibowli · Kokapet · Financial District · Kondapur
Delhi NCR
Golf Course Road · Sector 150 · Dwarka Expressway
Chennai
OMR · Perungudi · Sholinganallur · Pallikaranai
Residential Real Estate

Apartments 1BHK, 2BHK, 3BHK, 4BHK

Luxury Apartments & Penthouses

Luxury Villas & Row Houses

Plotted Developments (Layouts)

Affordable Housing (PMAY segment)

Gated Communities

Senior Living & Retirement Homes
Commercial Real Estate

Office Spaces & IT Parks

Retail Shops & Shopping Malls

Co-working Spaces

Warehouses & Industrial Sheds

Pre-leased Investment Properties

NRI Investor Campaigns
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What Builders Ask
Questions Serious Developers Actually Ask.
Direct answers. No agency speak. If your question is not here, ask it on the call.
How do you define and track cost per qualified site visit?
Cost per qualified site visit is your total ad spend divided by the number of site visits from leads who meet agreed qualification criteria, such as budget, preferred location, configuration and buying timeline. We agree on these criteria with your sales team before the campaign starts. Then we track every lead from enquiry to qualification to site visit, so the number reflects what it really costs to get a serious buyer to your project.
How do you improve real estate lead quality, not just reduce CPL?
A low CPL does not always mean a good campaign. We add qualifying questions to lead forms, compare which creatives, audiences and placements produce leads your sales team rates highly, and send qualified-lead data back to the ad platforms so they learn to find more buyers like them. The goal is better opportunities, not just more forms.
How do you track leads from enquiry to site visit and booking?
We connect campaign data with your CRM and sales process wherever possible. This shows which campaigns generate leads, which leads are qualified, which visit the project and which move towards booking. You get a clear picture of what your marketing spend is actually producing.
Can you integrate with our existing CRM and portal spend?
Yes. We work with your existing CRM and lead sources instead of asking you to change your setup. We bring campaign data, portal leads and sales outcomes together so your marketing and sales teams are looking at the same numbers.
Do Meta Ads work for real estate projects in India?
Yes, when the approach is right. Meta is effective for generating demand, reaching specific buyer segments and building interest around a project. The creative, targeting, landing page and follow-up process all have a direct effect on the quality of leads you receive.
Are Google Ads better than Meta Ads for real estate lead generation?
They do different jobs. Google captures people already searching for a property, location or project, while Meta reaches potential buyers who fit your profile but may not be searching yet. For most projects, using both lets us create demand and capture it.
What is the right digital marketing budget for a real estate project?
There is no single number that works for every project. We look at location, ticket size, available inventory, target audience, sales targets and competition before recommending a budget. The key is making sure the budget is large enough to generate meaningful data and support your sales target.
When should a developer start marketing a new project?
Before launch, not after it. Starting early gives you time to build awareness, understand your audience, test messaging and build a database of interested buyers, so your sales team has warm enquiries on day one of the sales push.
Can you market a project before the official launch?
Yes, within what the law allows. Pre-launch campaigns can build awareness, gauge buyer interest and collect early enquiries. Under RERA, a project generally cannot be advertised or offered for sale before it is registered, so we plan the messaging around the project's approval status and what can legally be communicated at each stage.
How do you approach luxury real estate projects above ₹3 crore?
The audience is smaller and the buying decision takes longer, so the strategy is different. We focus on buyer profile, intent, creative positioning and lead qualification rather than volume, and where relevant we target NRI buyers as well. Retargeting and a well-planned follow-up journey matter far more at this price point.
How do you optimise a real estate campaign after launch?
The first version of a campaign is never the final one. We review spend, lead quality, creative performance, audience response and sales feedback regularly, then shift budget towards the campaigns and audiences that are producing qualified leads and site visits.
Can you connect real estate campaigns with WhatsApp and CRM follow-ups?
Yes. We set up the connection between your campaigns, WhatsApp and CRM based on the platforms you already use. A new lead can receive an instant WhatsApp acknowledgement while your sales team is alerted, which shortens the gap between an enquiry and a real conversation.
Do you work with channel partners and brokers?
Yes. If channel partners are part of your sales strategy, we factor them into lead tracking and attribution. We make sure every enquiry has a clear source and that the same lead is not counted more than once.
What types of real estate projects do you work with?
We work on apartments, villas, plotted developments, luxury residences, new launches and pre-launch campaigns. The strategy changes with the project type, location, ticket size and buyer profile.
How long does it take to generate qualified leads and site visits?
There is no fixed timeline, because every project starts from a different position. Location, pricing, demand, competition, project stage and sales follow-up all play a part. We use the first phase of a campaign to gather data and identify what works, then scale what is producing results.
What does a real estate marketing campaign report include?
We report beyond impressions and clicks. Depending on your setup, reports cover spend, leads, qualified leads, cost per lead, site visits, cost per site visit, campaign performance and sales feedback. The aim is to show what happened to your money after it was spent.
What does it cost and what is the minimum commitment?
It depends on the scope of work, ad budget, number of channels and the level of tracking or automation required. Our management fee is always kept separate from your ad spend, so you know exactly what you are paying for. We recommend a setup after understanding your project rather than offering a generic package.
What makes Realtica different from other real estate marketing agencies?
Realtica works exclusively with real estate developers and builders, and we are built around one idea: From Launch to Sellout. We do not look at lead generation in isolation. We follow the full path from campaign and enquiry through qualification, site visit and, where data is available, booking, so your marketing is accountable to sales, not just to lead counts.
For Builders Ready to Fix the Pipeline
Sitting on Unsold Units? Let's Fix That.
Tell us your corridor, inventory count, and current site visit rate. In 30 minutes we show you exactly what is slowing your sales and what the fix looks like specific to your project. No generic slides. No agency pitch.
Free Project Audit
Review your current ads, landing page, and WhatsApp response. 3 specific fixes identified 30 minutes, corridor-specific.
Full Campaign Proposal
Complete campaign architecture with audience strategy, creative plan, CPL projections for your corridor, and booking targets.
Live in 10 Days
From project brief to live ads across Meta and Google, qualifying landing page, WhatsApp automation and CRM all connected.
Weekly Reporting
CPL · Cost per site visit · Cost per booking, every Monday, plain language, no dashboard login needed.
About Realtica
Real Estate Digital Marketing Agency in India.
Realtica is a real estate digital marketing agency in India working exclusively with builders and developers. As a full-service real estate marketing agency, we provide real estate marketing services measured by cost per confirmed booking, not vanity CPL. Whether you need a real estate lead generation agency or a complete real estate advertising agency that covers every stage from Pre-RERA to final unit, Realtica builds the full pipeline.
Real Estate Marketing Services We Provide
PPC Services
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Real Estate PPC Services India
Real estate PPC services cover Google Search Ads capturing active buyers and Meta performance campaigns building corridor awareness. Together they cover the full buyer journey from first search to confirmed site visit booking. CPL benchmarks: Google ₹240–₹520, Facebook ₹160–₹320 depending on corridor.
Facebook Ads
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Real Estate Facebook Ads
Real estate Facebook ads work differently from e-commerce. Buyers research for 6–18 months. Our three-layer funnel builds corridor awareness in Phase 1, retargets engaged audiences in Phase 2, and converts warm leads in Phase 3. Devanahalli CPL ₹160–₹240. ORR CPL ₹200–₹320.
Google Ads
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Google Ads for Real Estate
Google Ads for real estate capture buyers with active purchase intent searching "2BHK Devanahalli" or "apartments Kharadi under 80 lakhs." Keyword-level campaigns for every BHK and corridor. Qualifying landing pages connected to each ad group. Every click tracked to a confirmed booking.
Lead Generation
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Real Estate Lead Generation Agency
As a real estate lead generation agency, we do not optimise for cheap leads. We optimise for site visits and confirmed bookings. Our qualifying landing pages pre-filter buyers by budget, BHK, and timeline before the phone number is collected. The full system produces 8–34% lead-to-visit rates.
Advertising
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Real Estate Advertising Agency
A dedicated real estate advertising agency understands the buyer research cycle, corridor psychology, RERA compliance in creative, and booking attribution none of which a generic agency builds for. Realtica works exclusively in real estate. Every benchmark is built for property, not adapted from retail.
Property Marketing
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Property Marketing Services India
Property marketing services from Realtica cover the full launch lifecycle Pre-RERA awareness, soft launch, RERA at full scale, acceleration, and final closure. Each phase uses different creatives, different audiences, different objectives. Your best margins come at soft launch. Maximum volume at RERA.
Cities We Serve
Real Estate Marketing Agency
Across India.
Bangalore
Real Estate Marketing Agency Bangalore
Devanahalli · ORR · Whitefield · Sarjapur · Hebbal. Live campaigns with corridor-specific CPL benchmarks across all major Bangalore corridors. Real estate digital marketing agency India Bangalore HQ.
Mumbai
Property Marketing AgencyIndia Mumbai
Navi Mumbai · Thane · MIDC Nerul · Kharghar. End-user and investor campaigns require separate architecture. Property marketing agency India team active across Mumbai Metro.
Hyderabad
Real Estate AdvertisingAgency Hyderabad
Gachibowli · Kokapet · Financial District. IT professionals, employer-proximity campaigns. Realtica as a real estate advertising agency in Hyderabad's fastest growing corridors.
Delhi NCR
Real Estate Lead GenerationAgency NCR
Golf Course Road · Sector 150 · Dwarka Expressway. Luxury HNI and NRI campaigns. Real estate lead generation agency services across Delhi NCR luxury and mid-segment.
Pune
Real Estate MarketingCompany Pune
Kharadi · Hinjewadi · Wakad · Baner. IT buyer corridors, first-time buyers, RERA-forward campaigns. Real estate marketing company with active Pune campaigns.
Chennai
Real Estate PPC Services Chennai
OMR · Perungudi · Sholinganallur. Strong residential demand, IT corridor campaigns. Real estate PPC services for Chennai's growing residential market.
Common Questions
Common Questions About Real Estate Marketing
What does a real estate digital marketing agency do?
What makes a good real estate marketing agency?
How much do real estate PPC services cost in India?
What real estate marketing services does Realtica offer?
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